We started by talking about my website concept because he wasn't familiar with it. He agreed to let me record our meeting so I was able to write a more detailed blog post. Pat works with Market Volt and has been there for 2 years. He's engineered campaigns for a wide scope of businesses with tools that let him send emails that mirror the look of a company's website.He was very proud of the marketing campaigns that he'd engineered for small businesses, most especially where he tied in other media partners and generated leads and response for these local companies. This led to talking about how important it is to use email and any other media to gain information from potential customers (while also sharing information, it's a two way street).Market Volt has been around for 12 years and Pat is the first salesmen for the company. The small business way of doing things really appealed to him and he loves that he can bring his ideas to the owners and directly influence operations and policies.
At a few points I started yawning because I'd gotten up very early and we shared a laugh about how he was boring me.
Pat worked with Hertz before and has been doing sales for 15 years. He started by selling vacuum cleaners door to door, and he tells me that as long as he can out run a Rottweiler, there isn't much that deters him from telling people about a product he's selling.
He also DJ's on the weekends for weddings and events. Currently, he works with a company to do this, but he used to own a business that booked DJ events. He loves volleyball and coached college volleyball for 4 years. He's currently brainstorming how to make a growth serum so his 1.5 and 4 year old will be tall enough to play :)
Pat was really on top of the Clear Channel radio stations that I work with. Any changes we've made to our stations, he knew before I could mention it!
I told Pat that I was looking to connect with business owners who understand the importance of digital marketing. I also gave him some connections that I know are looking for a solid email marketing campaign.
Insight: I loved recording the conversation. It made writing the blog so much easier.
I've also realized how difficult it can be to try and schedule a meeting via email. I may try to set up a scheduler on the homepage where interested parties can just sign up for a time.